Zoom University: Is Covid The Ultimate Higher Education Disruptor?
When we think about industries that immediately got hardest hit during the pandemic, the images that come to mind include restaurants, travel, theater, sports and - higher education. In the US alone, higher education is almost a three-quarter-of-a-trillion dollar sector.
To help us understand what the disruption and the coming transformation might look like, we sit down with my friend Daniel Pianko. Dan has a long venture investing career in the higher education and training sectors. Dan himself is a disrupter. He is co-founder and managing director of the investment funds University Ventures and Achieve Partners.
Is the college economic model offering being turned upside down right now? Or due to Covid, is the trend accelerating even faster than Professor Christenson every imagined? And if so, what comes next?
Transcript
DISCLAIMER: THIS TRANSCRIPT HAS BEEN CREATED USING AI TECHNOLOGY AND MAY NOT REFLECT 100% ACCURACY.
[00:00:00] Once COVID happened, a lot of universities went out and said, Hey, we're going to give you a discount. We'll take 10 percent off the price, right? And, and students start to scream and yell like, you know, zoom university or is not what I'm paying for. I'm not paying for what you think I'm paying for. I'm paying for all that other stuff.
I'm paying for the lazy river. I'm paying for the fraternity parties. I'm paying for model United nations. I'm paying for football games on Sunday. I'm paying for socialization. And, and it, it laid bare this kind of fundamental disconnect between what universities thought they were delivering on one hand and what consumers thought they were buying on the other.
Welcome to Post Corona, where we try to understand COVID 19's lasting impact on the economy, culture, and geopolitics. I'm Dan Senor.
When we think about industries that immediately got hardest hit during the pandemic. The images that come to mind include [00:01:00] restaurants, travel, theater, sports, and higher education. In the U. S. alone, post secondary education is almost a three quarter of a trillion dollar sector. The price of college has been skyrocketing over the past few decades, escalating far higher and far faster than the rate of inflation.
According to one study, the cost of tuition at many schools is up by well over a thousand percent in less than half a century. For what? What about the product offering has actually changed? That's a question that came into sharp focus as millions of students last March flocked to Zoom University.
Overnight. As recently as three years ago, one of my favorite business school professors, the late Clay Christensen, predicted half of all colleges in the U. S. would close sometime this decade. That their business models would prove to be unsustainable and would be disrupted. And then, of course, There was the pandemic.
To help us [00:02:00] understand what the disruption and the coming transformation might look like, we sit down with my friend Daniel Pianco. Dan has a long venture investing career in the higher education and training sectors. Dan himself is a disruptor, and he's co founder and managing director of the investment funds University Ventures and now Achieve Partners.
So is Clay Christensen right? Is the college economic model being turned upside down right now? Or, due to COVID, is the trend accelerating even faster than Professor Christensen ever imagined? And if so, what comes next? This is Post Corona.
And I'm pleased to welcome my friend, Dan. Pianco to this conversation. Dan, good to be with you. Great to be with you, Dan. Welcome to Post Corona. May it come very soon. Yeah, yeah, I was about to say, whenever I say that, people are like, we're not really in Post Corona yet, are we? We are not, but it's aspirational.
[00:03:00] Um, okay, so we have a lot to cover today on this inflection period that post corona has been for the higher education industry. Before we do that, when I knew we were tackling this topic, or tackling part of this topic, You were a logical person in my world to have on. Um, but I want to, I want our listeners to understand why.
So I want to go back to the first, just briefly on your bio, when you first got into the investing world and when you got into the investing space and in the higher education, which I think you wrote the first. Investment memo for Bridgepoint University. Is that right? Yeah, it became I was a summer intern to my current partner Ryan Craig and he was running education and training at Warburg Pincus And where were you you were at Stanford at the time for business school Yeah, and I had been in education prior and an investment banker Goldman Sachs But [00:04:00] I decided I didn't want to help rich people get richer.
I wanted to try to save the world and ended up Ended up here, but, um, you know, Bridgepoint became probably the, uh, we, we believe the fastest growing, uh, university in history went from zero to 70, 000 students in about five years. Um, and was a very successful investment for Warburg. And that's really when public public, yeah.
And still publicly traded. And what does BridgePoint do for, for folks who don't know? So, it was one of the first kind of for profit online colleges that focused on access. So it tried to be a low cost provider of online credentialing. Um, and you know, there was a lot, uh, that, that we got wrong in that process.
We, we realized that, Um, you know, at the time there was such an explosion of demand for people to get a credential, you know, people in, in our neck of the woods think that everybody went to college, you know, if you, if you think about the people you speak to on a regular basis. Probably everybody, you know went to college and then if you take another certainly true for every guest of the post corona podcast And then you think about how many [00:05:00] went to one of like 50 universities in the country, right?
So how many people I would narrow it I would say probably 20 20. So, you know of the 4500 universities You know everybody in your network social network business network probably went to one of yeah 20 universities Um, but for the great, for, for everybody else, uh, you know, only about 30 percent of Americans have a college degree.
And so there's this sort of massive market there, probably about a hundred million people who have some college, but no college degree. And so what Bridgepoint did and, and a number of schools, uh, at the same time, was to say, Hey, we've got to open up access. We've got to grow the number of people who are getting a college credential because everybody was requiring it.
Whether you're a teacher or fireman, cop, everybody was getting pay raises and increases by, by getting the college credential. And that's what Bridgepoint and Grand Canyon, a bunch of other universities started around the same time did. And, uh, and then At some point you started University Ventures. Yeah, so we realized that the, what we call version [00:06:00] 1.
0 of for profit education, um, didn't instill the best, uh, and there have been a lot of articles about this, the, uh, um, uh, the, the first version 1. 0 of for profit higher education didn't work out so well for a lot of people. Um, and so what my partner Ryan and I thought was there's a better way. Uh, there's a way to invest in education in a very socially conscious way, uh, that, that takes the best of traditional higher education and infuses it with entrepreneurship.
Uh, and that was what, uh, the, the reason for founding University Ventures was and, and we've, you know, backed some of the, uh, really impressive entrepreneurs, uh, in, in the space, uh, and it's been an exciting time. So, you know, we often cite that line by Vladimir Lenin that was attributed to Vladimir Lenin were decades.
Pass and nothing happens and then months pass and decades happen. So it seems like in the last few months Decades the equivalent of decades have happened at least in the higher [00:07:00] education market. It feels like everything Yeah, it feels like everything we've been talking about for the last 10 years happened like overnight Right during covid during covid.
Yeah, you basically have you know for years we've been telling people Hey, it's you can you can deliver education online. It may be different. It may feel different um, and and a lot of people said you're crazy, you know, my my uh, A lot of family members who are in academia all went to you know, those same 20 universities Or teach at those 20 universities.
Um, and, and, you know, I was sort of the social pariah where I'd say, cause I had been saying for a long time that, you know, there needs to be a change in how higher education is delivered. Uh, we need to do it more efficiently. We need to use new modalities. Um, and everybody would, you know, the, the, the growth of higher education online had sort of capped about 30 percent of Americans today takes at least one course online and less than 10 percent fully online education, uh, and we went from that.
Reality to everybody in zoom university in the space of like three weeks, you know, you you [00:08:00] you visit a college campus I was on a college campus the other day and Literally, we were on a college campus the other day. Yes That's it. Okay But I went to college campus. Yeah, and you literally had the You know, meals still out from what people were eating.
Like it was like everyone just left. You had all the stuff in everyone's dorms, you know, um, they, they came, you know, they let people come in and, and it was as this, as if this whole ecosystem of, of on campus life just vanished overnight. And the replacement was zoom university. And that, that is when, you know, a lot of your listeners or friends, that is the, uh, college student who ended up in your basement.
On Zoom, learning, in about March and April of 2020. Okay, so I want to talk about some of these trends that you had been identifying, and in conversations with you, you, I've heard you reference these trends over the years, which I always thought were interesting, intellectual. So, [00:09:00] exercises, thought provoking, but um, but to your point, we'd never had, we're forced to actually reckon with them.
So in, in tackling this conversation, I want to break it into two parts, because it feels like they're, they're two different, uh, two different segments of the market. First of all, the higher education market is about, in the U. S., is about a six, seven hundred billion dollar industry. Yeah. People don't think of it as an industry, but that's how much we spend, yeah.
And that includes elite colleges. Right. So if you think about it, there are about 4, 500 universities in the United States. Of which, um, the average American can probably name 20 plus those that play college football or are in the NCAA finals that are coming up. And so the conception, America's conception of higher education is generally between 50 and 100 universities.
Um, but it's clearly a much more diverse, uh, you, you know, ecosystem than that. There are [00:10:00] about fi the largest single segment of higher education is actually community college. There are 5 million Americans in community college. This is what Dr. Jill Biden is so focused on. Um, and then, you know, there are about a 5 million people in master's programs or postgraduate programs.
Um, but the section of, of the higher education ecosystem that you think about as college is actually really, really small. Um, it's generally considered as 5 percent or less of higher education. So let's talk about, let's break these two apart. So in the elite category, the 20 universities we were just talking about, which it's obviously probably more than 20, it seems like historically, it's been offering a bundle of services.
The bundle has included knowledge transfer, so just learning stuff. It's included the social experience, the social experience, the networking, and then it includes A credential, a piece of paper, and some, you know, like, I guess that credential helps Helps [00:11:00] the college graduate get a job. And the price for that experience at an elite institution is roughly, for a four year degree, roughly 250, 000.
And, and rapidly escalating in price. In fact, as Mark Andreessen has pointed out, at the rate at which college education at elite institutions for a four year degree is increasing, it is increasing at a faster rate. Then the rate of inflation at some point in the not too distant future will blink and it'll be a million dollars for a four year experience, four year elite college experience.
We've never had to unbundle those services and try to apply a value to each one of those items in the bundle, right? Like cable news, like a cable package. It's a bundle. You don't really know how much you're paying when you pay that monthly bill. You don't know what you're paying for Fox News versus ESPN versus the Basket Weaving Channel versus, so, so Elite college education is the same way.
You're paying a big ticket, you don't [00:12:00] really know what you're paying for, and then to your point, this past year we couldn't do the socialization, students couldn't do the socialization, they were off the campuses, and so they're getting some knowledge transfer, uh, virtually, and they're getting a piece of paper at the end, and the market is saying, what is that worth?
Yeah, I think what's most interesting is that What universities thought they were delivering, and what consumers thought they were buying, were just fundamentally different. So, you described it almost like a, like a consumer, right? Like, this is the credential I'm getting, I might get a job out of it, I'm gonna learn something, I'm gonna have the social experience.
And, and academic institutions think of themselves as academic institutions, right? Um, the, the sports is an ancillary service. in a lot of respects. Uh, and so I think what you, what, what COVID laid bare was this massive disconnect. So once COVID happened, a lot of universities went out and said, Hey, we're going to give you a discount.
We'll take 10 [00:13:00] percent off the price. Right. And, and students start to scream and yell like, you know, zoom university or, or is, is not what I'm paying for. I'm not paying for what you think I'm paying for. I'm paying for all that other stuff. I'm paying for the fraternity parties. I'm paying for Model United Nations.
I'm paying for football games on Sunday. I'm paying for The fun, you know, uh, i'm paying for socialization And and it it laid bare this kind of fundamental disconnect between what universities thought they were delivering on one hand And what consumers thought they were buying on the other and then you get the third party here, which is government Which had a totally different conception of why they're funding higher education and they think they're funding higher education for economic benefits to the whole society.
And so, these are the three payers or participants in the marketplace, and they all have very fundamentally different visions of what they're trying to do.
[00:14:00] There isn't that much of elite brand college experiences available, uh, and it's interesting why, it would be interesting to understand why it's so limited, it's constrained. And yet the government keeps subsidizing demand through government supported research for these institutions, through taxpayer funded tuition, so there's, there's like tons of money being pumped into the demand side, and supply is limited.
So, I, I kind of understand structurally why prices keep going up, but why are we allowing that to happen? So, first of all, the irony, the great irony is, generally, the elite universities are cheaper than the non elite universities. Really? Yeah, so, well, as, in terms of what people pay. So, um, non elite universities actually charge roughly the same, many of them charge roughly the same.
Uh, as, as the elite universities and the elite universities have massive endowments and the capacity to offset costs and so Really what you have is price [00:15:00] discovery So if you're poor an elite university will make your education free or even frequently pay you to go there if you're rich They'll slap fifty thousand dollars on the on the ticket Um, and you know, if you really want to get in it'll cost you about ten million.
So, um, you know the actual price of College is, is what people don't realize is, uh, college admissions officers bear more resemblance to a used car salesman than they do to what you envision. And what I mean by that is if you call up a college and say, Hey, the one next door gave me a better deal, but I really want to go to your college, can you match the financial aid package?
Frequently they'll do that. And so for elite universities that are trying to attract, you know, find and attract people from, you know, different backgrounds, they're willing to severely discount the price and again, perhaps even pay you. Whereas if you're an international student with money, they want to charge you as much as possible and not just charge you as much as possible, but also Ask your parents, uh, to donate money or the alumni to donate money to [00:16:00] support you.
And most foreign students are paying full freight? Almost all, yeah. And one of the great other shifts that COVID impacted elite and frankly all education institutions was the removal of international students from the equation. And that will probably have the biggest financial impact on higher education in the near term.
And only accredited universities can get government funding? Yes, but almost every, you know, again, there are 4, 500, uh, Title IV participating institutions in the United States. So effectively any, you know, community college, liberal arts school, school down the street, Jesuit college, all has access to Title IV.
But who decides, who determines accreditation? So, uh, the government Recognizes certain accrediting bodies. So, uh, for example, the higher learning harvard is those bodies are comprised of other universities Of other universities, right? And so the the the phrase the economic phrase we were talking about was actually baumel's hypothesis Which is that you know, you're going to always increase the price of certain goods like education.
Um, [00:17:00] and and uh, That is very much true. A lot of what's held up. The pricing has been the government federal funding program, the Title IV program. Uh, this is a student loan program, um, that, you know, for better or for worse, during the, um, AC, the healthcare reforms under the Obama administration, was effectively federalized.
So, almost all student loans in this country are now federally granted, and the structures of how that funding works are driving a lot of the price, you know, increases. Um, uh, now, I should say that consumers of education are actually really to blame for this. They've been funded by the government, but the, you know what the most biggest determinant of whether you go pick a college?
A lot of it is, a lot of it is like the weather on the day you visit. I mean, there are all these Seriously? Seriously, the, the weather, sunny day, if you, if you go visit a college on a sunny day, you're like much more likely to go there. Uh, the first college to call you back is a [00:18:00] huge determinant on which program you take.
Um, uh, the, the dorms. So the, the universities are, it's like an arms race for the best dorms, you know, LSU lazy river. So you go to the dorm in LSU and there's a big L S U. Yeah. And, and that's what people want. So in order to attract sports programs, all that kind of extra spectators, students for spectators.
I mean, it's fans not to be in the probe, not to participate in the program, but just to be part of a fan base. Although one of the best ways to attract students is to give them a varsity letter. Right. So, so another piece to this is everyone wants to be an athlete, right? Everyone wants to have played sports in college.
So, you know, add a sports program, right? Why do you think. Why do you think there's a sailing program? Why do you think there's a water polo program? Why do you think, you know, you, you, you know, why does Amherst have a, have a Baseball team, you know, I mean, yes, it's nice to have and, but it's really for those, you know, 15, 20 students [00:19:00] who really care about baseball.
You know, I'm, I'm not sure even the Amherst baseball team attracts, you know, a lot of fans. Um, you know, the, the number of sports teams in college that actually attract a reasonable number of fans is, is extremely limited. So the, this whole, um, uh, all these extra things are what's driving up the cost. The, the cost of education actually remained relatively constant.
And what about. I've heard some people argue that from an employer recruitment standpoint, recruiting Students out of colleges, when they graduate. Because companies no longer do, or say they don't do personality tests anymore, they don't do IQ tests, or they don't require IQ tests, and for a variety of reasons, I guess it became, um, somewhat controversial, that they rely on the university to do The elite universities to do all that to do the equivalent of like if you can if they've kind of vetted you and if you can make it through the program, that's its own personality test.
That's its own IQ test. The S. [00:20:00] A. T. Is its own. One could argue a version of an IQ test that basically companies are delegating to universities these tests and practices that have become too politically incorrect. So again, you know, unmasking emperor has no clothes in higher education admissions. Right, what you're really actually outsourcing that decision making process to is effectively wealth and, uh, embedded, um, advantages that certain students have.
So, most, about 30 percent of students go to, uh, at these elite schools, go to probably about 300 prep schools. Right, so, something like 30 people from Harvard Westlake go to Harvard every year. You know, Lawrenceville sends like I mean, these numbers are insane. Um, and so, what's really happened in higher education admissions is they've effectively outsourced, uh, Um, who gets in to sports coaches, [00:21:00] who got their kids into elite preparatory schools.
And who won the Lucky Sperm Club of, uh, being born to someone who went to one of those schools before. And programs like Affirmative Action, or, you know, finding that great gem of talent, uh, is not really what the, uh, admissions officers are doing anymore. They, they, that's the vision. You know, I think the, the, one of the best pitches I ever got was someone who said, I'm gonna create Cerebro for higher education.
Do you know the X Men? You ever watch the X Men? It's when Dr. X puts on the thing on his head. And he sees all the mutants everywhere and and the vision that most employers have is like the harvard admissions committee is like cerebro finding the top people in the world That's a myth. The number of cerebro found talent out.
There is extremely low They recruit from you know, a very limited number of schools and and I think that employers are increasingly realizing that right because Um the people who are getting into [00:22:00] Um, aren't necessarily the most talented people out there. And so, you know, one of my, uh, places that I went out of college was, was, was Goldman Sachs.
And Goldman Sachs used to recruit from a very limited number of schools. They very publicly, about five years ago, seven years ago, said something to the effect of, The people who went to Harvard don't become partners here. And they realized their whole recruiting mechanism That people would go and recruit their friends from the places where they went.
The same finals club, the same this, all that. And those weren't actually people who were really successful. In my analyst class, the two most successful people, within the context of Goldman Sachs, right? Um, one went to University of Virginia, and one went to Georgetown. These are great schools still in that top 50 100, but not in that top 10 or 20 So the Ivy League schools I happen to have gone to Columbia and I you know And and so, you know, you think about sort of the forced [00:23:00] ranking of schools And and people perceive those kids to be not as smart or not as good But those were actually the guy the one girl one guy who became the most successful within the Goldman context in our analyst class and so what Goldman started to do is they said We're not going to rec we're not going to let people know in the first round who, um, where people went to school.
We're going to disaggregate where you went to school from the recruiting process. And what they've found is, and, and broadened, substantially broadened the number of schools they go to, in the sense that the first interview is a video or whatever, um, and they've found that their recruiting has gone up substantially.
McKinsey has very publicly said, we're gonna stop recruiting the way we've been recruiting, and we're gonna give people a game, right? We're gonna, we're gonna try to encourage alternate pathways in because the, the Harvard Admissions Committee isn't doing it anymore for us. Okay, so now you have all these [00:24:00] Innovations taking place and new companies being started or new companies taking off in this COVID environment.
Obviously we talked, you know, Coursera is going public. First of all, what is your, what is Coursera accomplished? That MOOCs didn't? That's my first question, actually. So what Coursera did, Coursera was the first ed tech company in a long time to make the front page of the New York Times. Because they partnered with all these elite universities, and basically, we're gonna put all these, you know, uh, videos of famous professors online, and isn't it great, you can take, uh, artificial intelligence from Stanford, and you can And it turns out that they got 77 million people to start watching these videos.
But they weren't actually like college students. They were people who were just interested from around the world in these topics. Um, and then if you look at their S1, what's really interesting is where they're making all their money is actually short courses. And short courses are very tactical things like how to learn to use Excel, how to, that's an easy one for Coursera.
Short courses meaning the curriculum is short or the individual classes are short? Both. It's a, it's a, [00:25:00] it's a very skills oriented program that tends to be very short form and duration. So, Um, learn to code in Python, or something that's like a very discreet knowledge base. Uh, and, and so if you look at their S1, almost all their revenue comes from these short courses.
And not from the Harvards of the world with their renowned degree programs. So, this is, this is kind of the fundamental difference between the elite and the, you know, the focus on the elite, right? If you think about Coursera, the reason you know Coursera is because they got the elite institutions to go ahead and put their stuff online.
But what's driving the value creation, the innovation is actually making short courses, these kind of highly skilled oriented courses, available to large numbers of people at scale. Okay, so let's talk about the non elite market. First of all, what, a little more specificity on what the service being provided by the non elite market is, is I guess my first question, and then secondly, how [00:26:00] has that space been really affected?
By these last 10, 12 months. So, when we talk about non elite, you know, we're talking about a huge other, you know, the other 4, 450 universities. So it's, it's even that is very large. The primary difference is that 90 percent of people who go to higher education go to higher education to get a job. It's all that education stuff, all that socialization stuff.
Right, it's not about personal growth, it's not about finding yourself, it's not about building a network, it's, it's a, it's a one way ticket to a job, so the, so the value proposition is sold. It's a one way ticket to the middle class, right? For a lot of people. Got it. And, you know, for, for the elites, just to make this quick point, for the elites, going to Harvard means your kids Gotten into that elite and it will go for another generation, right for people who go to the you know not not the ohio state, but you know, the the the [00:27:00] community college or the the state university system in like, you know, uh, toledo, um is Is a should be a job factory or at least that's what consumers want it to be Uh, they want it to be and and policymakers too.
Uh, and so The, the big difference between the elites and sort of everybody else is this, the job imperative that suddenly overtakes everything else, uh, at least for the students and the funding sources. So with that in mind, I've, I've seen a statistic that 50 percent of this pre COVID, 50 percent of people who graduate from one of those schools are unemployed or under, under employed.
Immediately after graduation. So how's that going? That's not even the worst statistic. So of the hundred people who start one of these schools About 50 graduate and of [00:28:00] those 50 graduate only about half get a job that utilize that degree So, higher education outside of the elites has about a 25 percent success rate.
And so, this is the classic barista at Starbucks, at the, you know, they graduated, um, who has a college degree. But it's even worse for the, you know, 50 percent who, who didn't even get to a degree because they took out a lot of debt, right? College is expensive, took a lot of time, and they didn't get to a degree.
So, um, we, we, we don't need to talk about both of those, but I think it's important contextually to understand just how poor that other, you know, that other segment of higher education is doing relative to the goal at hand and the job at hand, and the job at hand is to get, is, is the employment imperative.
And this was all a pre COVID problem, but just, just to put a very, you know, a fine point on it, something, if you, if you want to go into some kind of sales, professional sales job out of college, you these days need sales force. [00:29:00] Yeah, platform training or comparable platform. And there's something like I pre COVID, there's something like 300, 000 open Salesforce.
Jobs, uh, in, in the U. S. alone, and there'll be millions, I presume, in the next few years, and people are graduating college having trained in sales in some form, and they're not even trained in something as basic that every company in sales needs you to be proficient in. If you ask the 4, 500 presidents of, college presidents in the United States, how many of you train on salesforce.
com, at this point I think they're one or two. Right. And that's, and that's CRM in general. Any, any kind of, so the gap that what you're describing is this chasm between education and employment. This is what COVID has done has made this problem even worse, right? Because that first job out of college is really hard for people to get.
If you think about how you got your first job, right? Someone came on college and recruited you, or you knew somebody, the best way to get a job is to know somebody. Or to show up at the college [00:30:00] recruiting fair day. If you don't have access to those opportunities, you're not getting a job. So unemployment for people who are recent college graduates is through the roof, right?
And people who don't have college, some college, but not a degree, it's even worse. And so, What, what you're seeing is a massive dislocation for the 22 year old, you know, who, um, went to even who went to a good school, uh, or concept conceived of as a good school who can't get that good first job. And this, this problem was preceded COVID.
Now, here's the irony. We have 7 million unfilled jobs in this country. So theoretically, these colleges, if they were training on the platforms that businesses want, they should be jobs factories. Because pre 7 million unfilled jobs. And post COVID, we still have 7 million unfilled jobs. That's what people don't understand.
Everyone's focused on the restaurant worker that went away, right? And, and that's horrible. And, and, and the, you know, the, [00:31:00] the hotel workers and, you know, people who are seriously misplaced by the economy. The jobs that are available, this is what COVID is accelerating, is technology. It's healthcare, right?
You couldn't find a nurse. You can't find a Salesforce administrator. If you want Python programmers there, the price has gone up. Why? Partially because H1B visas went away, everyone went home and, and you can't find the same type of talent. Um, and so we have the situation where. There are a lot of jobs out there.
People want jobs and we don't have the, um, ability, you know, higher education wasn't those set up to get people a job, higher education was set up to transfer knowledge, to provide research. And that's, that's the job to be done that most people perceive of in higher education. And what's changed in society is we've gone from.
You know, the top 1 percent going to college up until about 1920, if you didn't know Greek and Latin, you didn't go to college, [00:32:00] um, into something that everybody has to do to be part of the modern economy. And that may not be the right answer for everybody, right? It would be foolish to say we shouldn't invest in higher education because we clearly need it for economic competitiveness.
But what is clearly true is that that investment in education Has to be more closely tied to employment. So, it seems that the one institution that would understand the skills that are necessary for these jobs, that could fill this void that you're describing, are the companies, the big hiring enterprises.
A Google University. A Walmart work certificate. I mean you could start, or a Walmart training certificate. You can start to imagine these companies that employ a lot of people, know exactly what they need, building their own Education and training institutions. Why isn't that happening? Because jp morgan and google don't want 3018 year olds running around their campus who don't know what they're doing.
And and so what you have [00:33:00] happening is that Um google's answer to this is to put up a bunch of stuff on their They're creating Google U or whatever they're calling it, Google cert. And, um, those programs they're making available to everybody. At free or no cost, or free or very little cost. Um, one of the great MOOC providers was, uh, is Udacity.
And Sebastian Thrun, you know, this amazing Yeah, why don't you tell the story of Udacity. Yes, so Udacity founded by, you know, one of the great AI, Google engineers, you know, automated car Who's now built, who's now, Sebastian's now building flying cars. Now building flying cars, he said, I'm going to hire people who do the best in my MOOC.
Those were the most popular MOOCs. So everyone took this MOOC, you know, thousands of people from around the world and he hired the top person. Um, Google doesn't, you know, so, so, so you, this is, I think kind of one of the most interesting that COVID is kind of accelerated is, [00:34:00] you know, the traditional hiring paths are breaking down.
And what Google doesn't want to, you know, hire the unwashed masses and, and bring in a bunch of 18 year olds into their campus. Um, but what they do want to do is identify, they want Cerebro to go out, have 40, 000 people take a MOOC, and then pick the best one. And so What that kind of, the kind of mind shift is, well then why are we recruiting on Stanford's campus?
Remember, Stanford's admissions committee is just hiring, you know, who is a good sailor at the prep school, at, you know, at Gunn, you know, at Pally High. Um, they're not, they're not going out like Cerebro style to find that really smart, driven person who didn't come from a good background and their dream is to go work at Google.
Um, But Google still, most people who work at Google still have Stanford degrees, right? Now, think about other companies, right? Google is just one company. Thousands of people apply to Google. There are a thousand [00:35:00] companies that are on the Fortune 1000. How hard is it for Geico to attract Python developers or AI programmers?
No one's heard of Geico. How hard is it for a hospital group to say, I need a healthcare IT professional? You know what a healthcare IT professional gets paid in the United States right now? Tell me. 150, 000, 200, 000. Yeah. You know what a biology major makes when they graduate? What? 30, 000? 30, 000. So one of our portfolio companies, Optimum Healthcare IT, works with the University of North Florida.
We, by the way, going to get a biology degree, it really is effectively now just pre med, right? It's a path to, right, right. They don't learn, they don't learn a skill, right? This is the fundamental problem. They're not learning a skill, but they have all the building blocks, right? They probably had some statistics.
They took some stats. So we have a program, um, Optimum Healthcare IT is one of the top implementation firms for, uh, Epic and other electronic medical record systems, basically healthcare IT implementation firm. [00:36:00] We recruit a lot of recent biology graduates whose alternative is making 30, 000 a year. We hire them from day one.
We run them through a training program at University of North Florida. Which is in Jacksonville where the company is based. We guarantee them a job. When they graduate, we pay them 50, 000 or whatever the right number is. And then, over the course of two years, we train them, we get them certified on various systems.
And at the end of two years, we encourage their end customer to hire them. We encourage, you know, if they work for Mass General, they go work for Mass General. You know, this is a clear pathway from a academic degree. To a real job that has a real career outcome that pays six figures and and we find these opportunities all over the place the the the Lack of salesforce administrators cyber security professionals, right?
All these jobs you can open the new york times and just see all the job openings that there are um, but they're not in uh, these old line economies and what the what's driving this [00:37:00] is a digital skills gap It used to be that if you want a job in sales You entered a training program with some large insurance company or whatever.
They taught you how to sell things. You went to work and you worked up your ladder. All those training programs are gone. Now employers are saying if you want to come work here you have to have done that job before. You have to know Salesforce in order to get a job in sales. And then, that's why, you know, I talked about the recent college grad problem, right?
That's why that 45 percent of the graduates are still underemployed. Because they haven't learned those skills and they haven't found a company that's willing to train them. If we were to look at Germany, what would be screaming out to us as a model is the German apprenticeship program, right? Where German corporate community is completely synced up with the university community and they really are training people for The jobs that companies are trying to fill a am I right about that and be why aren't we doing more of that?[00:38:00]
So I I think if you went to the German economy That would be true for more old economy skills and less new economy skills So they are struggling with some of the same issues, but they have developed, you know over literally hundreds of years a a system that where they Provided not just funding but the encouragement and and a bunch of other support structures and geared their universities around their employers It's very hard to do that in the United States because we have this gap, you know American universities don't want employers in you know, it's corporatism It's all that and and that is true and there is a place For pure knowledge, discovery, and building.
Um, but the, the result of that is we don't have these pathways developed. And if you look at where we're spending the most time from an investment perspective, uh, we are, we are building intermediaries in these skill gap areas. We, our big thing is there should be a series of [00:39:00] companies that literally walk you from college grad.
to 100, 000 a year job and, and, and you can do that by buying old line, uh, you know, not old line, but traditional services businesses and, and adding education and training and, and creating these apprenticeship programs. And so when you look at why all these politicians fly over to Germany, eat schnitzel and Riesling, And talk about how great the apprenticeship program is.
They're seeing 200 years of history. When they come back to America, they realize, Hey, you know, Google doesn't actually need this. J. P. Morgan doesn't want it. GEICO doesn't really want these kids running around. What's happened is we want fully formed like Athena out of Zeus's head. Professionals who aren't going to create risk for us, who aren't going to, you know, who aren't going to have any friction when they start.
Um, and so that's the future. What, uh, in your mind, in your view, what is the [00:40:00] difference between education and training? Is, is, is education all about jobs or is there a distinction? So I think that's one of the biggest problems we have kind of intellectually between the two. And I think they're actually much more closely linked.
Then the people who make that ask that question think nobody in the 21st century thinks that someone who is knows how to use a computer program also doesn't need to know civics also doesn't need to know how to do presentation skills also doesn't need to have the whole package. And so when we run our apprenticeship programs, We teach people how to, you know, we, we, we encourage people to come in a shirt and tie every day.
We encourage people to show up at 9 a. m. You know, these are soft skills. We also encourage, we do presentation work, how people work together in teams. Um, there is a real difference between what I'll call like the effectively the three R's, right? Reading, writing, arithmetic. Like, it is the state's [00:41:00] responsibility to get people to a base level of skill.
And we should spend whatever it takes to get every American up to that base level of skill. Once you get there, The question is, how do you then allocate resources in such a way that the remainder of their education isn't a waste? Jeff Colvin has that terrific book, Humans Are Underrated. He basically argues at the pace at which technology is advancing, none of us will actually be able to keep up with all the training in the world, and these soft skills that you're describing are going to become more important and ultimately the most differentiating.
And so for all our obsession with getting our kids to be, you know, turning into like coding monsters, we actually, we're better off making sure they're well adapted, highly functional, emotionally intelligent human beings. And, you know, with that piece moved out of the University experience over the past year, I just wonder, you know, is there, is there, are we going to return to a world in which there's a big premium put [00:42:00] back on that?
Or are we actually going to, I mean, I'm just asking you looking at crystal ball, are we going to gradually learn to live without it in terms of how we educate young people? So I think COVID has taught us what's right and what's wrong about that. The answer is not everyone's going to go to school on zoom and we're going to completely abandon these, the, the, the university system and structure.
Universities, besides the Catholic Church, universities are our oldest continuously functioning set of institutions in the world. The first modern university is generally credited with founded in 1088, and if you go back to the Muslim world, back to I think the 8th century, um, and, and there's a reason why You know, through plagues, through principalities, through, you know, governments falling, universities have remained.
The function of a university is part of what separates us from other beings on this planet. And I strongly believe that universities will be here for 30, 50, 100, 1, [00:43:00] 000 years to come. What they do and who they educate The modern university didn't really develop until the 19, 1900s, early, early 20th century.
I, you know, I mentioned that you needed to know Latin and Greek. You know, for a thousand years, you needed to know Latin and Greek. And then that all changed. We're going to see silver change. But nothing, but there's been no innovators since then though. Since, I mean, you're, so when's the last modern?
Research institution that's been accredited. What was Stanford like the last one? No, uh, MIT really. Um, but um, which is when, when was that? But I think, I think if you 1920, if you go back, the, the robber barons are the group that innovated the university, the, the, the people who built the railroads, right?
Leland Stanton, the people who built the steel mills, the technologists of the late 19th, early 20th century were the people who built the modern research institution. I am fascinated By what, as, as a Silicon Valley, you know, Jeff [00:44:00] Bezos and Elon Musk are going to solve space. Some other mega billionaire from the modern tech industry is going to figure out a way to totally revolutionize higher education.
And, and I, and maybe even be a Bitcoin billionaire, right? I mean, what does it mean to put all of this on a, you know, on the chain? What does it mean for the credential? Right now, your credential is a piece of paper. That's such an antiquated notion. You know, the skills you have learned are on a transcript, how antiquated it is that you still, if you want to tell somebody what you learned in college, you hand them a piece of paper.
Right? So, so the, the range of innovative options here is so large that it almost becomes. Difficult to see the future but um, I I firmly believe that what zoom you has taught us Is that those interactions those personal interactions are actually the core of what universities are and i'm a big believer We're gonna go back to that before we wrap you recently a few months ago in the middle of kovid wrote, [00:45:00] uh, uh, an op ed for the Wall Street Journal in which you talked about how one of your first investment banking clients as a young guy, as, uh, as a, as a young, I guess, when you were at Goldman Sachs, was helping Joe Ricketts take his company public, and what that experience taught you about where Education is going and education, affordability, and pricing, higher education, affordability, and pricing are going.
Can you talk a little bit about how that experience a million years ago influenced your thinking today? Yeah, so Joe Ricketts was a guy, you know, I had grown up in New York and, and had all the snobby affectations that that resulted from and believed everybody. Who wasn't from New York or, or LA, uh, or San Francisco was clearly a rube.
Um, and, and that was sort of bopped into me through my education and my upbringing. And one of my first clients was Joe Ricketts, who is, um, you know, was, was based in Omaha, Nebraska. And [00:46:00] he was the most innovative guy I've met, you know, in a long time. And so he kind of set what I, and he barely remembers me.
He called me after the article came out and he's like, I was like, I know you don't remember me, but you had a huge influence on my life. Because this was a guy who from Omaha realized that the phone and the fax machine was going to revolutionize how people traded stocks. And stock trading, even your viewer, your listeners probably don't remember this, we just, it costs 200 to make a trade.
Right, every time you picked up, you know, now trading's free, right? Robinhood, GameStop, you know, trading's free. And, but at the time when Joe got started, he was the first person to take things by fax. He said, I'll charge you 19. 99 or whatever. And then when the internet came along, he said, hey, this internet's even better than the fax machine.
I'm gonna charge you 9. 99. And I remember being on the road show on the back of a limo in, you know, Frankfurt or something. And I said to him, because Joe kept on telling, talking about how he was gonna, um, you know, keep reducing the cost. I was like, Joe, [00:47:00] At 9. 99, you're barely making money. How are you going to get even cheaper?
He's like, one day, I'm going to pay you to trade with me. And I thought he was Looney Tunes. Today, Robinhood is effectively paying you to trade with them. And the reason why was because what the product was changed. The, the, the product that Joe Ricketts, that Merrill Lynch and Goldman Sachs were selling was a stock trade.
The product that Joe Ricketts and Robin Hood now sell is Order Flow. Google, they make money. It's free to the user, right? But it's selling your advertising information. What's the equivalent for college? Well, the clear equivalent for college is, well, employers are willing to pay a lot of money to headhunters, recruiters, to find them talent.
What if [00:48:00] colleges were free? And made their money by supplying healthcare IT professionals to my company. What if college were free, so long as they provided a Salesforce. com administrator to Benioff, right? And, and you, you, you flip that on its head and suddenly you think, well, that 50, 000 a year price tag that we talked about earlier, and how the colleges said, hey, we're going to give you a 10 percent discount.
Well, and then everyone kind of went nuts and said, that's not enough. Well, I think what you're gonna see is a radical rethinking of pricing. You're already seeing this. The fastest growing university, the fastest growing universities in, in the United States right now are f uh, universities. You've probably never heard of Western Governor's University, Southern New Hampshire University, Arizona State University, which you've probably heard of 'cause they have a good football team.
But what they're all doing is they're offering very low cost online, good [00:49:00] degree programs. At say 9, 000 a year. And you know what they're based on competencies. You don't get right now when you go to college, you know, the Carnegie unit. If I sit in class, if I sit in class for an hour and a half, two days a week for 15 weeks, I get three credits.
No. At Western Governors University. You get credit when you learn a set of skills and and so This this is what's revel the the the Western Governors probably over a hundred thousand students right now. So you look at what? the diet You know what what traditional education is doing and the big campuses and that what the elite see is Education or even the community colleges out there and then you see a Western Governors University at 8, 000 totally competency based growing at 20, 000 students a year, and, and you see the future.
You know, you mentioned the, the Bommel effect, [00:50:00] uh, earlier, or the, you know, the Bommel Cost disease, and it applies to education, it also applies to healthcare, it applies to housing. I mean, you think about housing, healthcare, and education, those are three areas that, and we can think of others, that really define quality of life for big swaths of American life.
And you're in the thick of one of those. Three and it's a big one and it's it's really up and upending our world or how we think about the world of education So I'm grateful for your time and helping to educate me and educate our listeners and I feel like we just scratched the surface Dan So I'm gonna have to have you back not only because there's more topics here to dive into but also because I want to see If any of these predictions you have made about the the transformation that we are going through are really gonna come to pass on the other end.
A hundred percent, and I think if there's one thing COVID did, [00:51:00] is it accelerated these trends in a way that it's gonna be hard to walk back from. And so I'm really excited to see what happens for the next 20 years, and I'm glad you're doing this podcast focusing on what the next steps are in a post COVID world.
Thanks for being with us.
That's our show for today. If you want to keep up with Dan Pianco, you can follow him on Twitter. He's at Daniel Pianco. That's like piano, but with a K. You can also go to the Wall Street Journal website to track down some of his old op eds, including the one I cited from last year. If you have questions or ideas for future podcasts, tweet at me, at DanSenor.
Today's episode is produced by Ilan Benatar. Until next time, I'm your host, Dan Senor.